Liz Earle - The view from our Biskra beach house

Discover Liz Earle

Founded in 1995 by a British beauty journalist and her friend, Liz Earle is based on the tranquil shores of the UK’s Isle of Wight. We create naturally inspired skincare that really works to transform the appearance of skin for all women, whatever their age or skin type. Still to this day we source some of the finest quality botanical ingredients to create award-winning skincare. We are proud to be cruelty-free and always source ethically. But what really motivates us every day is the countless women who trust us to give them results they can truly believe in.

Our story

Our heritage

Our journey from the early days to the present. Discover more »

Our ambassadors

Our guide

Meet our team of skincare and wellbeing experts. Find out more »

Our principles


From responsible sourcing to the environment. Discover more »