I'm new to the range, which products should I start with?

The key to radiantly healthy-looking skin is our simple 3-step cleanse, tone and moisturize routine – used every day, morning and evening.

Step 1: Cleanse & Polish™ Hot Cloth Cleanser

Instantly remove make up, even stubborn mascara, daily grime and pollutants while gently exfoliating for visibly clearer, smoother skin.

Step 2: Instant Boost™ Skin Tonic

Brighten, smooth and tone for radiant-looking skin with this gentle, alcohol-free toner.

Step 3: Moisturizer

Instantly hydrate, smooth and soften skin with your choice of lightweight Skin Repair™ or rich, luxurious Superskin™ Moisturiser.

Are your products tested on animals?

We never do it and have been certified under The Leaping Bunny Program, an internationally recognized cruelty-free certification.

What is a Period After Opening symbol?

On each of our products you will find the Period After Opening (PAO) symbol which identifies the 'lifetime' of a product once opened for the first time. It can be used as a guide once your product has been opened. The number inside the image of the pot tells you the number of months of this product's lifetime once opened.

For example, if the symbol indicates ‘6M’, that a product can be used for 6 months after opening.

Are your products suitable for vegans?

No, our products are only suitable for vegetarians. We have in some formulations harnessed the naturally active properties of beeswax, propolis and Manuka honey which are harvested as by-products from the honey industry. While we can confirm which products include these ingredients, without completing a full assessment of the entire supply chain we are unable to declare that our products are suitable for use by vegans.

Products containing beeswax:

  • Cleanse & Polish™ Hot Cloth Cleanser
  • Gentle Face Exfoliator
  • Superskin™ Face Serum (which contains a derivative of beeswax – Polyglyceryl-3 beeswax)

Products containing propolis:

  • Deep Cleansing Mask

Products containing Manuka honey:

  • Deep Cleansing Mask

Are your products suitable for sensitive skin?

While we do have a number of customers who have sensitive skin, unfortunately there are no guarantees that individual products within our range are going to suit everyone. We would therefore recommend you carry out a patch test prior to using any new skincare product for the first time. A small amount should be applied close to the area of intended use (behind the ear is ideal in this instance). Should you experience any redness, irritation or discomfort during the next 24 hours then you should immediately and thoroughly wash the test area and we would not recommend use of that particular product.

The only products in our range we would advise caution in using on sensitive skin are our Brightening Treatment Mask, Gentle Face Exfoliator and Deep Cleansing Mask due to the stimulating nature of these products.

Please be assured that if any product purchased directly from our website or Customer Centre proves to be unsuitable for use we do have a great 14 day returns policy.

Are your products suitable for people with nut allergies?

Allergies vary from person to person and so unfortunately, we’re not able to confirm for certain on any particular case. If you have any known nut allergies, we always recommend you speak to your medical practitioner first.

As with any skincare or cosmetic product, there are no guarantees that individual products within our range are going to suit everybody. We therefore recommend you carry out a patch test prior to using any new skincare product for the first time. A small amount should be applied close to the area of intended use (such as behind the ear). Should you experience any redness, irritation or discomfort during the next 24 hours then you should immediately and thoroughly wash the test area and we would not recommend use of that particular product.

If you would like more information or advice on products that contain nuts or nut derivatives, please contact our friendly Customer Centre team, who would be happy to provide you with more information.

Why do you use preservatives in your range?

Preservatives play an essential role in ensuring product safety, by keeping the cosmetics safe for use during the normal life of the product. Safe, effective products are our priority.

Do you use parabens in your products?

Yes, parabens are used as a safe, effective preservative in our Brightening Treatment Mask.

Why do I need to use the cotton cloth?

The cotton cloth acts as a gentle exfoliator to help slough away dead skin cells that can make complexions appear dull. Exfoliation is an important part of any skincare routine, but some skin scrubs can be too harsh for sensitive skin. Our cotton cloth is gentle enough that you can use it twice a day, every day. We recommend you use the pure cotton cloth to remove Cleanse & Polish™ and Brightening Treatment Mask. It's kind to the skin and saves time too!

What are the care instructions for your cotton cloths?

Rinse thoroughly after every use and allow the cloth to air dry naturally. To keep your cloths fresh and clean, after every few uses pop into a 30-degree white wash.

We advise replacing your cotton cloths with every purchase of a full-size Cleanse & Polish™.

How do I choose which moisturizer to use?

Our moisturizers are available in 2 different formulations, simply use the one that best matches your skin type. Choose from Skin Repair™, the ideal choice if you have a moderately shiny T-zone and prefer a lighter texture, or rich, luxurious Superskin™, perfect for those with very dry skin, or looking to reduce the appearance of fine lines and wrinkles.

You can also mix and match which moisturizer you use depending on your skin's needs. Some of our customers use a richer cream at night, or during the winter months, and a lighter formulation in the morning or during the summer.

I have oily skin, do I still need to moisturize?

All skin, however oily, will benefit from using a moisturiser twice a day, morning and night to ensure that it's in the best possible condition.

How can I incorporate a mask into my skincare routine?

To get the best out of our treatments we recommend that you begin by cleansing skin, then apply your chosen treatment (Brightening Treatment Mask, Deep Cleansing Mask or Gentle Face Exfoliator) following the directions on the product. Next use Instant Boost™ Skin Tonic to remove any last traces of the product and refresh skin. Finally apply your chosen moisturiser to leave skin soft and smooth.

Should I moisturize before or after applying sunscreen?

We would recommend that you cleanse and tone skin first, then apply your chosen moisturizer, to ensure that skin gets the nourishment it needs. We would advise that after applying your moisturizer, you wait a few moments for it to be fully absorbed into the upper levels of the skin before applying a mineral sunscreen. Don't forget it is important to apply an adequate layer onto skin to ensure you are protected from the sun's rays and remember you'll need to re-apply every couple of hours for lasting protection.

Which products can help to improve dehydration and the appearance of fine lines around my eyes?

Superskin™ Eye Cream has been expertly formulated to visibly lift, firm and brighten the delicate eye area, while also reducing the appearance of puffiness and dark circles for refreshed, youthful-looking results.

Is it ok to use my favorite Liz Earle products during pregnancy?

All our products have been safety assessed to ensure they are safe for intended use, which includes use by pregnant women – however, if you have any specific questions or concerns, please speak to your GP or midwife.